Tim Ferriss – Marketing Outrageously
I am an avid reader of the Four Hour Work Week blog by Tim Ferriss, author of the book The Four Hour Work Week. The book is an excellent read but what I appreciate most about the work of Tim Ferriss is not his methods as much the way his mind works. The book was [...]
What is Your “Rubber Chicken” Method?
I just thought I would share a funny strategy that I remember Jon Spoelstra using years ago to re-up sports season pass holders for a mediocre team. He spells out the complete story in his book “Marketing Outrageously” which is an easy, if not a little narcissistic, read.
When season pass holders were dropping out by [...]