Resolve to Plan – Disciplined Marketing
You’ve heard the old adage “No one plans to fail but fails to plan.”
This time of year, it is always interesting for me to ask people about their New Year’s Resolutions. Not only do I diligently write them (and keep them as long as I can – which is not usually long enough) but I [...]
What is Your “Rubber Chicken” Method?
I just thought I would share a funny strategy that I remember Jon Spoelstra using years ago to re-up sports season pass holders for a mediocre team. He spells out the complete story in his book “Marketing Outrageously” which is an easy, if not a little narcissistic, read.
When season pass holders were dropping out by [...]
New Year’s Resolution – Day Trade for a Living
At every year end, I always panic. I review the year, see all the things I wanted to accomplish and feel suddenly deflated. Then, I step into high gear revving myself up for the coming year. I make about a gazillion resolutions and have a very productive first month. Of course, later I justify to [...]