Tim Ferriss – Marketing Outrageously
I am an avid reader of the Four Hour Work Week blog by Tim Ferriss, author of the book The Four Hour Work Week. The book is an excellent read but what I appreciate most about the work of Tim Ferriss is not his methods as much the way his mind works. The book was [...]
From Fairy-tales to Superheroes – Disney Acquires Marvel
After the article on Comic Con and the comments we received, I thought we ought to mention a pretty dramatic change in the world of fantasy and comic culture.
Disney is known for their rather rosy version of legendary fairy-tales brought to children worldwide. To give you an idea, Mickey Mouse is one of most recognized [...]
Lessons from Comic Con – Fantasy is a Reality
San Diego is abuzz right now. Hotels are booked to the gills. Restaurants are doubling their staff. The city is bracing for one of the busiest weekends of the year, where ghouls and superheroes roam the streets and trekkies can get their annual fix.
Comic Con is back, which began informally in 1976, has become a [...]
What is Your “Rubber Chicken” Method?
I just thought I would share a funny strategy that I remember Jon Spoelstra using years ago to re-up sports season pass holders for a mediocre team. He spells out the complete story in his book “Marketing Outrageously” which is an easy, if not a little narcissistic, read.
When season pass holders were dropping out by [...]