The Changing Currency of Barter
I remember when I first heard of barter, it made me think of a idyllic, utopian society where one neighbor trades tomatoes for another’s squash. Shells for pelts and all that jazz.
However, this was about 10 years ago and it didn’t quite come down to one neighbors garden for another. What bartering was being used [...]
Testing. Testing. Marketing is a Science.
What is the difference between “pea green” and “sea green”? Or between the word “buy” and “purchase”? How about the different between a model wearing glasses and one without?
In the world of marketing, these small changes, slight as they may appear to the untrained eye are the ingredients for a successful marketing campaign. Â As consumers, [...]
What is Your “Rubber Chicken” Method?
I just thought I would share a funny strategy that I remember Jon Spoelstra using years ago to re-up sports season pass holders for a mediocre team. Â He spells out the complete story in his book “Marketing Outrageously” which is an easy, if not a little narcissistic, read.
When season pass holders were dropping out by [...]
Where is Your Marketing Cheat Sheet?
So, you are on a bus, in the middle of a foreign country and all of a sudden, you see a great idea for marketing your… we’ll say bobble head dolls. Â “Must remember this one. Â Must remember!”, you tell yourself. Â But we know how this story ends. Six months later, you think to yourself, “Wow, [...]
CAN-SPAM Act of 2008 – Cracking Down.
Demystifying Email Marketing
I think everyone agrees, we hate SPAM. Â Yes, that pink square of mystery meat is pretty gross too, but we really hate email SPAM.
“Do you want to make more money from home without lifting a finger?” Â
“Do you want to walk away from credit debt forever?” Â
“Do you want to get free prescription [...]