Testing. Testing. Marketing is a Science.
What is the difference between “pea green” and “sea green”? Or between the word “buy” and “purchase”? How about the different between a model wearing glasses and one without?
In the world of marketing, these small changes, slight as they may appear to the untrained eye are the ingredients for a successful marketing campaign. Â As consumers, [...]
The New Animal of Marketing: Social Media
Internet!!? Pfffft… is that still around? Â - Homer J. Simpson
What do Facebook, Twitter, Reddit, Stumpleupon, MySpace, Digg YouTube and Yelp all have in common? Â You mean besides the fact that they are all gargantuan social media websites with hundreds of thousands of users? Â They are also the new forum for your business! Â I’ll admit it. [...]
4 Ways to Negotiate For Cheaper Advertising
If you are not a negotiator, it is time to hone those skills and use them. Â The economy is in a place where negotiators will stand to profit dramatically from it. Â A couple of tips I have picked up in my reading are…
1. Always negotiate at the end of the advertisers deadline. Â Advertising space is [...]
Are You too Smart For Your Own Good?
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Yesterday, I had a meeting with an engineering firm that wanted to improve the look and feel of their proposals. Their competitors had simple things that brought them up a notch in the bid reviewers eyes and this company felt the need to compete with better branded packaging. Â
Although the format was pretty straight forward, [...]
Branding With Consistency
It may be tempting to experiment with looks and colors with your website, marketing pieces and corporate identity. Â After all, what little creativity we have gets to be employed as we try dark blue or… no, how about light blue? Â Ooh yeah, that is snazzy.
But you are shooting yourself in the foot by having your [...]